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Innovative sleep therapy company Lofta launches e-commerce site for AirMini™

Powerful pocket-sized travel CPAP emblematic of company’s streamlined approach to treating sleep apnea. 

Lofta, the San Diego-based company specializing in a revolutionary approach to the screening, diagnosis, and treatment of sleep apnea, announced today the launch of a new e-commerce website devoted exclusively to the AirMini™. ResMed, the company that developed the first CPAP machine nearly 30 years ago, created the AirMini travel CPAP as a portable solution for treating sleep apnea on the go.

As seen on the Lofta online retail site, the AirMini device weighs eleven ounces and can easily slip into a purse, a carry-on bag, or an airplane seatback pocket, but packs the same technology and features found in popular full-size models from ResMed. The AirMini also includes innovative HumidX™ waterless humidification, eliminating the need for travelers to pack distilled water.* An optional smartphone app offers additional settings and controls.

 “The AirMini is an amazing product and a total game changer for those of us who travel with a CPAP device,” says Jay Levitt, founder of Lofta. “While other companies have launched their own version of a travel CPAP device, I have not found them compelling. ResMed quite simply hit the ball out of the park with the AirMini, so we decided to create a website dedicated to the product.” 

The elevated e-commerce experience includes à la carte purchasing of the travel CPAP device and compatible full-face, nasal, and nasal pillows masks, as well as options for complete bundles, tailored for those who want a quick, easy way to get started. Lofta clients also receive unlimited access to the Lofta support team through the site’s online chat or by phone at 1-800-Air-Mini.

“Lofta grew out of my own experience with sleep apnea and a process I found to be unnecessarily complicated,” explains Jay. “We wanted to help others find an easier way. The AirMini represents a much-needed advancement in the sleep therapy space. And it enhances our ability as a company to deliver innovative solutions to our clients—things like greater convenience, portability, and thoughtful technology.”

It’s estimated that one in five adults in the US have sleep apnea1, and that 75% of those with the most serious cases are completely unaware they have it.2 “The failure rate of the existing diagnosis and treatment path is alarming,” says Jennifer Levitt, chief strategy officer for Lofta. “We’re creating a new paradigm for consumers in the sleep wellness space,” she explains. “As part of our commitment to high-touch service and simplicity, our buyminicpap.com site offers a great value proposition for those who want a hassle-free way to buy the AirMini device. Our 30-day satisfaction guarantee, free shipping, unlimited product support, and 12-month 0% APR financing offers for qualified customers will firmly establish Lofta as the premier source for the AirMini.”

In addition to launching a full online retail site, Lofta is offering early access to the company’s “Complete Path” for sleep therapy. This streamlined concierge-style service is revolutionary, in that it easily and efficiently moves sleep apnea sufferers through the necessary steps to better sleep health—all from the convenience of their own home. “The Lofta experience is novel,” explains Jennifer, “in that it not only delivers a holistic path from initial engagement, screening, and diagnosis, through to treatment, but it does it all, with full support from the company.”

Learn more about how Lofta has revolutionized the sleep therapy industry.
For media inquires about Lofta, please contact:

Lofta Press Team
800-698-8000
sleep@lofta.com
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Lofta, Inc. headquarters
7661 Girard Avenue, Suite 230
La Jolla, California 92037
858-299-8000
800-247-6464

*Waterless humidification is available with the AirFit™ N20 and AirFit P10 for AirMini setup packs only.
1 Peppard et al. Am J Epidemiol 2013,
2 Young et al. Sleep 2008
3 Marshall et al. J Clin Sleep Med 2014
*Lofta is a Home Medical Device Retailer (HMDR) licensed in certain states to dispense durable medical equipment to facilitate the treatment of sleep-disordered breathing (SDB) as directed by a licensed physician. Lofta does not provide patient evaluations, diagnosis, care and/or treatment, and should never be relied upon as a substitute for, or resource in place of, a licensed medical practitioner. However, as a convenience to our clients and to facilitate the most streamlined path to treatment possible, Lofta may offer clients access to a virtual care platform** through which clients can establish an independent physician-patient relationship with a licensed physician (belonging to a third-party medical professional association***) of the client’s choosing. Lofta shall not be a party to such relationships. Alternatively, Lofta can take direction from a licensed physician with whom the client has already established a patient-physician relationship.
**Lofta Virtual Care is a telehealth platform Lofta has licensed and modified to facilitate improved communication between clients, independent physicians, and Lofta employees. This is a HIPAA compliant video conferencing tool with medical information. Lofta does not provide medical care through this tool, but independent licensed healthcare professionals and physician groups can license the use of this tool to provide diagnostic service to Lofta clients.
***Lofta Physicians, PA is a third-party medical professional association that has licensed the brand name of Lofta for use. Additionally, Lofta PA has licensed the use of the Lofta VC platform to interact with their patients. Lofta has no financial interest in Lofta PA and has no control over operational elements such as pricing decisions, physician selection, or licensing/compliance matters. Any relationship between a Lofta client and a physician working for Lofta PA is at the discretion of the client.